New Approaches to Organizing Women and Young Workers
by the Labor Project for Working Families, Cornell ILR Programs and UC Berkeley Labor Center takes a closer look at organizing women and young workers on the issues they value most using a burgeoning organizing tool: social media.
From interviews with young women organizers, the report finds that many unions are using social media to create online identities to build credibility, disseminate information and coordinate action, and communicate with workers via technology both in real time and at flexible times. Although not a replacement for face to face interaction with workers, young women organizers are calling for greater social media training, resources and support to use these new tools more effectively.
